Histofy Ltd Privacy Policy

Last updated: 8 October 2024

About this Privacy Policy

The website https://histofy.ai/ (the Site) and the services provided by Histofy Ltd (the Services) are operated by Histofy Ltd (“we”, “us”, “our”), a company incorporated in England and Wales under company number 13732208. Our registered office is at Unit 33, The Venture Centre, University of Warwick Science Park, Sir William Lyons Road, Coventry, West Midlands, United Kingdom, CV4 7EZ.
We are committed to protecting your privacy and complying with our data protection obligations under the Data Protection Act 2018 (the DPA 2018), the UK General Data Protection Regulation 2016/679 (the UK GDPR), and any other applicable UK legislation (together, Data Protection Law).
When you interact with us, use the Site, or our Services, we act as the data controller of your personal data. This means that we are responsible for processing your personal data and deciding how to use it. This privacy policy explains the types of personal data we may collect about you when you interact with us, why we collect it, what we use it for, and what rights you have over that data. Personal data is any information about an identifiable person. Processing is anything we do with your personal data, including using, storing, sharing, and deleting it.
This policy was last updated on the date shown at the top. We may change this policy at any time by posting an updated version on the Site and will make reasonable efforts to bring any material changes to your You may wish to check it before using the Site or our Services as any changes will be effective from the date that they are made.

Contact Information

If you have any concerns or would like further information about our use of data or this policy in general, you can contact us at [email protected] or in writing to Histofy Ltd, Unit 33, The Venture Centre, University of Warwick Science Park, Sir William Lyons Road, Coventry, West Midlands, United Kingdom, CV4 7EZ.

How We Collect and Use Your Personal Data

We collect, store, and use various types of personal data about you, including:

Contact details: such as your name, email address, postal address, and phone number.
Technical data: including IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Site.
Profile data: such as your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Usage data: information about how you use our Site and Services.
Marketing and communications data: information about your communication preferences and your preferences in relation to receiving marketing from us.

We will use your personal data for the following purposes:

To register you as a new customer.
To process and deliver your order, manage payments, fees, and
To manage our relationship with you, including notifying you about changes to our terms or privacy policy, and asking you to leave a review or take a survey.
To enable you to participate in a prize draw, competition, or complete a survey.
To administer and protect our business and this Site, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
To make suggestions and recommendations to you about goods or services that may be of interest to you.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to monitor activity on our Site and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the Site may become inaccessible or not function properly.

How We Share Your Personal Data

We share your personal data with third parties only where necessary for the purposes outlined in this policy and in accordance with Data Protection Law. This includes sharing data with:

Service providers: who provide IT and system administration services.
Professional advisers: including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
Regulators and other authorities: who require reporting of processing activities in certain circumstances.

In some cases, when we share personal data, it may involve transferring personal data to countries outside the When we transfer personal data outside the UK, we ensure that there are adequate safeguards to protect your privacy rights under Data Protection Law.

Data Subject Rights

Under Data Protection Law, you have the following rights regarding your personal data:

Right to be informed: about how your personal data is being used.
Right of access: to the personal data we hold about you.
Right to rectification: if your personal data is inaccurate or incomplete.
Right to erasure: of your personal data, in certain circumstances.
Right to restrict processing: of your personal data, in certain circumstances.
Right to data portability: allowing you to obtain and reuse your personal data for your own purposes across different services.
Right to object: to the processing of your personal data in certain circumstances, including for direct marketing purposes.
Rights related to automated decision-making, including profiling.

If you wish to exercise any of these rights, please contact us using the contact details provided in Section 1. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

If you have unresolved concerns, you also have the right to complain to data protection authorities (in the UK, the Information Commissioner’s Office). You can call the ICO on 0303 123 1113 or go to their website: https://ico.org.uk/make-a-complaint.

Data Security and Retention

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Third Party Links

This Site may contain links to other websites over which we have no control. We are not responsible for and do not review or endorse the privacy policies or practices of other websites which you choose to access from this Site. We encourage you to review the privacy policies of those other websites, so you can understand how they collect, use, and share your personal information.

Children’s Data

We do not knowingly attempt to solicit or receive information from children.